Back2TheFresh is one word. Back2TheFresh is a lifestyle. Back2TheFresh was started in 2011 by H.E. Duronn “Justis” James Excalibershine and is read by The British Monarchy, movers and shakers in the music, film, fashion, business world, and everyday people. It’s a multipurpose platform consisting of music, film, literature, fashion, business, news, and art.