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Wealthsimple, a Canadian-based robo-adviser startup, announced a C$20 million ($15.25 million) investment from Power Financial Corp, and formally launched in the United States on Tuesday, as it looks to compete in a crowded American market dominated by big investment firms.

Wealthsimple’s national roll-out will make the Toronto-based firm the first foreign robo-adviser startup to enter that market, according to an industry analyst. Read more by clicking here: REUTERS


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