Tags

,

image

Biohax microchips are injected at a piercing parlor (left)—making chip-enabled locker rental (right) a seamless task. Photographs by Janus Engel for Fortune Magazine

Down a narrow side street in the Swedish city of Gothenburg sits the Barbarella piercing parlor, a regular haunt for locals who decorate their bodies with piercings and tattoos, and which claims to offer the area’s finest collection of ear discs and nose rings. But on a frigid evening in November, the shop is the setting for a very different kind of body enhancement: biochips. As darkness falls on the port town of nearly 600,000 people, Jowan Österlund wanders in, wearing a baseball cap and T-shirt, to meet two new clients for his small startup, ­Biohax International. From his backpack, he pulls plastic-wrapped syringes, each containing a tiny, dark microchip that is barely visible from the outside. Inside the unassuming package is Österlund’s prized product, a window into what today is a fringe tech obsession but which, he believes, will one day be a giant industry. “You are creating an entirely new type of behavior and entirely new types of data that will be massively more valuable than what we have now,” Österlund says. “It is kind of a moonshot. But in the long run, this is what is going to happen.” Read more by clicking here: Fortune Magazine


111