A boycott of Facebook by major advertisers is hammering the social media giant’s stock price and chief executive Mark Zuckerberg’s personal fortune.

Zuckerberg’s net wealth is down by $7.21 billion as of Saturday, while Facebook’s share price dropped more than 8% at the close of Friday trading, as the ad boycott snowballs.

Coca-Cola is the latest brand to back the #StopHateforProfit campaign by American civil rights groups. Read more by clicking here: Business Insider