BACK2THEFRESH (EX) The late great JR Ridinger is immortal. I’ve had the opportunity to speak about business in private meetings with him, as well as party on yahts with he and his family. One of the many meetings I’ve had with him was on a Christmas Tree farm in New Jersey. And the Christmas Tree is my favorite tree. It’s called The Douglas Fir. I never even knew that Christmas Tree farms existed, so I was like a child at the meeting. Bright eyed and bushy tailed as if he were Kris Kringle himself. But one of the things he always said was that, “The people will lead you to the people“. And he was right. Always remember JR Ridinger. Never forget him.